One question creators often ask us is:
“How do I increase my chances of getting hired by brands on Creator Gigs Africa?”
After reviewing applications and observing creator-brand collaborations on Creator Gigs Africa, we’ve noticed a few patterns among creators who get hired repeatedly.
Here are three things they do differently.
1. They Write Cover Letters About the Brand, Not Themselves
Many creators make the mistake of using the same cover letter for every application.
The application ends up looking something like this:
“I have 25,000 followers, 1 million views, and great engagement.”
Then they paste it across many job posts..
The problem with that is….
The brand can already see most of that information by visiting your profile.
What brands really want to know is:
Why are you a good fit for this campaign?
How will you help them achieve their goals?
Why should they choose you over the other applicants?
A stronger application might say:
“I noticed you’re looking to increase awareness for your logistics business. (shows you read the job post)
I’ve previously created educational content around business and entrepreneurship, and I believe I can help introduce your brand to an audience that frequently discusses shipping, imports, and online business.”
Notice the difference.
The latter focuses on the brand’s objective, not just your numbers.
2. They Send Relevant Portfolio Samples
One of the fastest ways to get a brand’s attention is to send examples that closely match what they’re looking for.
For example:
If the brand is in logistics, send a video of your logistics-related collaboration.
If the brand sells fashion products, send your fashion-related collaboration.
If the brand wants UGC-style content, send your best UGC example.
A relevant portfolio sample is often more persuasive than simply dropping your Instagram or TikTok profile link.
What If I Don’t Have a Portfolio Yet?
The good news is,
You can create one.
You don’t need permission from a brand to demonstrate your skills.
For example, you could:
Review a product you already use.
Create a mock campaign.
Produce a UGC-style video for a local business.
Or create a video explaining how Creator Gigs Africa works and why creators should join.
In fact, one of our most frequently hired creators did a video about Creator Gigs Africa, and still includes that video in many of their applications because many creators engaged the content.
The lesson?
Don’t wait for a brand to give you experience. Create examples that demonstrate what you’re capable of doing.
3. They Bid Fairly
When brands allow creators to submit their own offers, your pricing matters.
This doesn’t mean you should be the cheapest creator.
It means your pricing should make sense.
Remember:
Brands can see your profile.
Brands can see your audience size.
Brands can compare applications.
If you’re a nano creator with fewer than 10,000 followers and you’re applying with rates significantly above what the market expects, some brands may simply move on to the next application.
At the same time, don’t undervalue yourself.
Consider:
Your audience quality.
Your niche expertise.
The amount of work required.
The results you’ve delivered previously.
The goal is not to bid low.
The goal is to bid fairly.
Final Thoughts
The creators who get hired most frequently on Creator Gigs Africa aren’t always the creators with the largest audiences.
They’re often the creators who:
Understand the brand’s goals.
Submit relevant portfolio samples.
Communicate professionally.
Price themselves realistically.
The next time you apply for a campaign, ask yourself:
“Am I making this easy for the brand to say yes?”
Because the easier you make the hiring decision, the more likely you are to get hired.