Launching a new app into a crowded market means getting people to notice you is only the first challenge.
You also need people who can explain what your product does in a way that feels natural to the people you’re trying to reach.
For Quickli, that meant using creators to introduce the app to young, urban consumers across Lagos.
And Creator Gigs Africa became one of the channels Quickli used to find those creators.
So far, we’ve identified 5+ creators who discovered Quickli through Creator Gigs Africa and subsequently worked with the brand.
Here’s how it happened.
The Brand
Quickli is an on-demand delivery and marketplace app designed to make everyday purchases faster and more convenient.
The platform connects users with nearby vendors while using dedicated riders to facilitate delivery.
As a newly launched app entering the Lagos market, Quickli needed to build awareness and encourage people to download and try the platform.
And creators were going to play an important role in that launch.
The Campaign
Quickli created a creator campaign on Creator Gigs Africa focused on brand awareness and early adoption.
The objective was straightforward:
Get creators to introduce Quickli to their audiences in ways that felt relatable, authentic and entertaining.
The campaign was designed to help Quickli:
Increase awareness of the app across social media
Drive app downloads and first-time usage
Show how customers could order from nearby vendors
Build trust through creator-led storytelling
Position Quickli as a fast and convenient delivery option
Rather than simply asking creators to make an advert, Quickli gave them room to communicate the product through their own content style.
What Quickli Was Looking For
Quickli was particularly interested in creators whose audiences aligned with young urban consumers who frequently shop online, order food and use delivery services.
Creators could approach the campaign in different ways.
They could create:
A skit
Lifestyle content
An app walkthrough
A relatable everyday scenario
Or another creative concept showing how Quickli could solve a real problem
The core requirement was simple:
Show people how Quickli works and give them a reason to try it.
Each creator was expected to produce a short-form video between 30–60 seconds, alongside a supporting post or repost directing their audience toward the app.
The challenge: Finding the right creators
Finding creators manually can be time-consuming.
And in the case of Quickli, this is where Creator Gigs Africa came in.
Instead of Quickli having to rely entirely on manual creator discovery through Instagram and TikTok, the campaign was published on Creator Gigs Africa, where creators could discover the opportunity and apply.
Quickli was then able to review creators who were interested in the campaign and identify people who fit what they were looking for.
And some of those creator applications turned into actual working relationships.
5+ creators discovered through Creator Gigs Africa have gone on to work with Quickli.
Discovering creators through Creator Gigs Africa
The most interesting part of this story isn’t simply that creators applied.
It’s what happened afterwards.
Creators took Quickli’s campaign brief and turned it into content in their own styles.
Here are some of the collaborations we’ve been able to identify:
Creator 1-Riri
Creator 2-Paula
Creator 3-Onomor
From discovery to collaboration
Quickli’s activity on Creator Gigs Africa gives us a simple look at how creator discovery can work:
A brand has a campaign.
↓
Creators discover the opportunity.
↓
The brand finds creators that fit.
↓
The creators produce content.
↓
The relationship can develop into future collaborations.
In Quickli’s case, we’ve seen this happen with 5+ creators.
We don’t need to attach an arbitrary ROI number to that story.
The evidence is in the creator collaborations themselves.
The takeaway
For brands, creator marketing doesn’t always begin with finding the biggest influencer.
Sometimes, it begins with finding the right creator.
And that’s what Creator Gigs Africa is built to help with.
Quickli came looking for creators.
They found them.
And at least 5+ of those discoveries turned into real creator collaborations.
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