For brands working with creators, the hardest part isn’t always the campaign.
Often times, it’s finding the right creator to work with in the first place.
Quickli, a Lagos-based neighborhood delivery and local commerce platform, has been using Creator Gigs Africa to discover creators for its campaigns.
So far, the team has discovered and worked with 5+ creators through Creator Gigs Africa.
The challenge: Finding the right creators
Finding creators manually can be time-consuming.
You can search Instagram.
Search TikTok.
Ask for recommendations.
Scroll through hashtags.
And still end up struggling to find creators who fit a specific campaign.
But worse, you’re forced to start your negotiations from the creator’s quote standpoint
Instead of your startup budget range
For Quickli App, Creator Gigs Africa became another way to approach creator discovery.
Discovering creators through Creator Gigs Africa
Quickli has used Creator Gigs Africa to find creators for different campaigns and content requirements.
Rather than relying solely on follower count, the team could get creators coming to them based on
Their content requirements,
The niche they want the creators to be in and
Their campaign budget
Creator Gigs Africa helped Quickli identify creators they wanted to work with.
And it wasn’t just a one-off discovery.
5+ creators discovered through Creator Gigs Africa have gone on to work with Quickli App.
The creators
Here are some of the creators the Quickli team discovered through Creator Gigs Africa:
Creator 1
Creator 2
Creator 3
From discovery to collaboration
Quickli’s activity on Creator Gigs Africa gives us a simple look at how creator discovery can work:
A brand has a campaign.
↓
Creators discover the opportunity.
↓
The brand finds creators that fit.
↓
The creators produce content.
↓
The relationship can develop into future collaborations.
In Quickli’s case, we’ve seen this happen with 5+ creators.
We don’t need to attach an arbitrary ROI number to that story.
The evidence is in the creator collaborations themselves.
The takeaway
For brands, creator marketing doesn’t always begin with finding the biggest influencer.
Sometimes, it begins with finding the right creator.
And that’s what Creator Gigs Africa is built to help with.
Quickli came looking for creators.
They found them.
And at least 5+ of those discoveries turned into real creator collaborations.
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